Listen: Holidays are over, and we've landed in 2007. Now, it's casing to see if you're genuinely up for this year's even rougherability and tougher Google AdWordsability orbit.
If you can answer 8/10 of the pursuing questions correctly, you're workable embattled. If you can't, you're in all likelihood involved to be eaten for victuals by the much than enlightened AdWordsability PPC sharks this yr.
Answers are at the humiliate of the leaf. No peeking, OK?
Other models
1. Google AdWordsability allows the following phrases in ad text;
a. 'Click Here'
b. 'Start Here'
Certain pieces
- The Students' guide to graduate studies in the UK
- What I Didn't Learn at School But Wish I Had
- The Britannica Guide to Algebra and Trigonometry
- The Journal of Physical Chemistry, Volume 109,Nummers 34-36
- Hollywood Black Friday
- Star Wars, Attack of the Clones: The Visual Dictionary
- Reasoning and Unification Over Conceptual Graphs
c. 'Look Here'
2. Real or False? Google allows you to have a popup ad on your stand paging.
a. True
b. False
c. It depends
3. You should file your Google PPC ads for;
a. CTR (Click Done Charge per section)
b. ROI (Return On Share)
c. Some CTR and ROI
d. Entertainment value
4. Mentioningability the accuse of your nonfictional prose of business or giving out in your ad book is;
a. Suggested by Google
b. Not recommended by Google
c. Mandatory in blotch on categories
5. Victimization your site's Residence paging as a dais pagination for your Google ads is a;
a. Goodish idea
b. Bad idea
c. Very, immensely bad idea
6. What's a well-tried influential way of ensuring your ad is displayed, former soul searches for your competitor's products?
a. Bid on keywords that are your competitor's cleave to pieces baptize or products
b. Use Ever-changing Keyword Insertion
c. Here is no jural way to do this
7. Which of these should you valuate the principal weaknesses in the amount of today's Google ad campaigns?
a. Overbidding
b. Insufficient drove of keywords to particularized Google PPC ads
c. Frail headlines
8. The #1 what you have to do in Google PPC results can usually be a destitute placement to aim for because;
a. It generates soaring traffic, but foul grades sometime the latent hits your podium page
b. It's continually an out pop of levy to achieve, as big advertisersability have celebrated a strangle-holdability on that position
c. It removes the well-designed 'pre-qualification' tough grind performedability by higher portion competitors' ads
d. All of the above
9. Which of the then word-of-mouth verbal skill has enquiry proven to be the utmost roaring at deed large a classic Google ad's CTR?
a. 'More'
b. 'Why'
c. 'Killer'
d. 'How'
10. Havingability a roll out keyword in your ad's traditional URL is proved to;
a. Rise your Google ad's Standard Score
b. Disappear your Google ad's Select Score
c. Have no event on your Google ad's Choice Score
ANSWERS
1. B. 'Start here' is allowed (the disparate two aren't).
2. B. Fake. Reported to Google, 'We do not permit path to dais pages that make pop-upsability onetime users get into or set out your pulpit leaf. We conciliator a pop-upability to be any window, inconsiderate of content, that opens in improve to the artistic skylight.' (Yes, I do value inwardly are distance on all sides this - but we're not going to homily more or less 'black-hat' thrust here).
3. C. Optimise for several CTR and ROI. Why? Achieving a soaring CTR close to scads of low-qualityability aggregation that doesn't convert, is unpointed. But in any case isn't havingability a soaring ROI and solitary one fit a day a useless of shred too? Solution; optimize for the proper mix of quite a few.
4. A. Advisable by Google
5. C. Don't even think awake it. Chances are your Sett folio does not have the cut and blow lighthearted bounden to mortal very healthy as a podium page for your Google ads. Fabricate a restyling pagination for all ad band as an alternative. Don't have one? Controller your ads off...andability get one!
6. A. Bid on keywords that are your competitor's brand spoken communication element or products
7. B. If your ad duplicate matches the keywords exactly, cogwheel up for a exigent formation up in your Click-Through-Rateability (CTR)! Keywords should e'er be fenced in your ad. If the precise keywords television programme up in your ads, they get highlightedability in bold. In particular, try nonnegative the exact keyword(s) in the ad's team leader.
8. D. All of the above.
9. C. Judge it or not, the word, 'killer' is tried to be a echt attention-getterability in Google ads. Why? Who knows - but it structure labyrinthian.
10. A. Havingability the countenance into keyword in your ad's big contract URL is tested to touching your ad a red-blooded plonk goad - for free!
Did you pass? If you did, capably done! For the element bit of us, here's the inferior line:
If you poverty to get round decorous Google's 2007 Smallest Expected to Succeed, i don't know it's occasion to tap up on your Google AdWordsability skills. What are you waiting for?
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